WHY YOUR BUSINESS NEEDS A WEBSITE
Your company must have a website in the modern digital economy. Although you might believe that you don't need an online presence because you don't sell your goods or services online, the opposite is true. To prove this point, here are three reasons why your company needs a website.
1. Exposure
The primary reason your business requires a website is to raise exposure; if people cannot locate your business online, they will assume you do not exist. The initial purpose of a website is to serve as a wake-up call to the world that your business is here and ready to serve customers. Your website should help build your brand, make people aware of how to find your business, and market your products or services. An important part of brand building with your website is creating an association that people can remember your brand by, this may seem apparent, but your customers must be able to find your business, and adding your website to the applications and feeds that they use is an important method to help them find you. Subsequently, your website is an invaluable marketing tool for your business because it allows you to advertise your products or services without spending a ton of money. With so much noise online, you must appeal to your customers and stand out. The more people who are aware of your business, the more likely you are to acquire new clients.
2. Availability
The second reason your company needs a website is to give clients access to and information about it every day of the year; a website will operate even while you are away from the office.
Another important role that your website will play in your business is accessibility. You will have access to your clients' purchasing decisions and feedback, and they may get information about your goods or services without calling a call center or contacting customer care. Additionally, your website will provide users with 24/7 access to your online services or products so they can make a purchase or make a appointments whenever they choose. Lastly, your website will provide your clients with an easy way to get in touch with you by providing them with all the information they require to do so. Rather than having to hand out individual business cards and hope that people will save and share your contact information, your website acts as a 24/7 virtual business card that can instantly connect with anyone in the world.
3. Credibility
The third reason your company needs a website is to establish yourself and your company as an authority or credible source in your market or industry, the more people that can trust you the
more willing they are to buy from you and recommend your company to others they trust, your website will give your company some authority in your market or industry.
Your website can do two things in particular to help your company demonstrate its authenticity. The first way is by showing customers your licenses, certificates, experience in the industry, or affiliates that demonstrate your business is run by true professionals that can help serve them. Second, your website can highlight reviews and positive feedback from your customers which can influence others to purchase from you as well. Finally, once your business has established legitimacy in the market, your website can be used as a platform to give your customers information and insight. If your company does not already have a website, you are losing out on the opportunity to serve a huge global market.
At Intellic we understand the importance of a website as you now do, that’s why We specialize in developing websites and establishing your brand to give you and your customers an incredible experience.